- Every entry should have a title and a date - Notebooks will be handed in once a month - Organization & neatness are important
1.) In your notebook - What is your definition of 'cool'?
2.) Finish The Merchants of Cool
3.) After the video - Reflection Questions:
(first entry in your notebooks)
- Who are the big advertisers today?
- What is cool today?
- Where do we see advertising today?
Homework:
1.) join the wiki
2.) buy a notebook
Tuesday, Feb 4, 2013
Assembly
Wednesday, Feb 5, 2013
1.) The history of marketing
- First stage - The Production Concept - Write down these notes in your notebook:
2.) The Production Concept - Henry Ford
(Youtube clip)
Sneakers - Example of today's products:
(Youtube clip)
Thursday, Feb 6, 2013
1.) First Advertising Project - Library Book Returns
We will go to the library to find out the problem the library is having with overdue books and textbooks.
- In your group:
a.) assess the situation
b.) brainstorm ideas to solve the problem
c.) create an action plan to solve the problem
d.) implement your action plan
Friday, Feb 8, 2013
Work on your Overdue books Action Plan
Next week:
- 2nd phase of the History of Production
- Pink Shirt Day - Second Project
Tuesday, Feb 12, 2013
The Concepts of Marketing
(continued) - Self-Directed Lesson
- answer the 3 parts below in your notebook
- Use the Titles as the headings in your notebook:
- How have ads changed over time? Compare two ads from the websites above, from different eras.
Answer the following questions in your notebook:
a.) What products are being sold? b.) What else are they ‘selling’ (what is being implied by using this product)? c.) How? d.) Who/What is the market?
Wednesday, Feb 13, 2013
1.) Write the answers to these questions in your notebook under the title, Google:
6.) Logorama Reflection - write down the answers to these questions in a reflection in your notebook:
- What is your take of the film? How did it make you feel seeing all the logos? How do you feel about seeing advertisements in public? Are we over bombarded and overly sold to by companies? Why or why not?
7.) Take a look at an organization trying to counter advertising (browse through the website):
- Adbusters - Watch the Bears video (The Sweet Truth)?
8.) Watch this TED Talk:
The Greatest Movie Ever Sold - Morgan Spurlock TED Talk about his film
(Youtube clip)
9.) Valentine's Day Theme (read the following articles):
Instructions:
1.) Create your own magazine-type ad for a product of your choice
2.) You can create your own product or use a product already made, but make sure to create your own slogan, motto, and images. In other words do not just copy a brand and use words or images already associated with that brand.
3.) You can use computer software to create your ad (Word Document, Draw, or Photoshop), or a web-based application (like Glogster)
4.) Use one of the 3 concepts of marketing that we have learned so far to drive your ad (Production, Product, or Selling). You must have an understanding of the concept that you are using to create an ad that reflects the principles of the concept that you are using.
- Read the article "People Drink the Can, Not the Soda" (p.8)
- Answer this question in your notebook (use the title of the article as your title):
The article states, "we don't buy stuff, we buy what stuff does for us." Explain what you think this statement means, if you think the statement is true or not, by providing examples of your spending habits and explaining how this reflects the "stuff" you buy.
2.) Finish Advertising Project & embed project and explanation on the project page
Friday, Feb 22, 2013
1.) People Drink the Can, Not the Soda - thoughts on this statement (partner share)
2.) Read Articles In the Youth Marketing Handbook:
- with a partner, decide which article each of you will read: "The King is Dead" or "The Social Packaging" - Read your article and then take turns explaining what your article was about to your partner - Guiding questions: What did you learn? What vocabulary words were important? What were the main points about marketing?
Answer these questions in your notebook:
- What is Social Packaging?
- What is the difference between content & context?
3.) Are We In Charge of Our Own Choices? Dan Ariely (Behavioural Economist)
- Take notes on the topic of Behavioural Economics
Notebook Reflection: - What is Ariely's point about the purpose of Behavioural Economics?
Next Week:
- Pink Shirt Day Advertising Project - Monday to Wednesday - History of Coca-Cola - 2 views - Thursday - Marketing "Happiness" - Friday
- Hand in Notebooks - Tuesday
Monday, Feb 25, 2013
1.) Pink Shirt Day - New Marketing Project
- Advertising campaign for Wednesday, February 27
- Work in a group or by yourself to promote Pink Shirt Day
- Brainstorm ideas & follow through
2.) from the same article answer the following questions in your notebook:
- What is the Marketing Mix and how did it come about?
- What are the 4 P's of Marketing and provide descriptions of each?
Monday, Mar 4, 2013
1.) Presenter - How to market a new product?
2.) Where do good ideas come from?
- watch the video & write a response to this question in your notebooks:
- Where do good ideas come from?
- Do you agree with the video (explain your rational) or do you have a different answer to this question?
- Take a look at the next video:
Tuesday, Mar 5, 2013
Topic: What makes you Happy?
1.) Countries' Happiness Ranked:
- Read the article Happiness Survey Ranks Countries and write down the two top ten lists
- Answer the following questions:
a.) What do you think the countries on each of the lists have in common?
b.) What makes people in these countries happy or unhappy?
- answer these questions from the presentation:
a.) What are the benefits of the Happiness Advantage?
b.) How can you train your brain to be more positive?
c.) Besides the answers above, what other facts or information did you find interesting or intriguing?
I recommend you record your score and the date. Then you’ll have the option to compare your score now with your score at a later date. This can be especially helpful if you are trying to start new habits, such as exercise programs, diets, life style changes, and actively working on increasing your happiness.
INTERPRETATION OF SCORE
I suggest you read all the entries below regardless of what score you got, because I think there’s valuable information here for everyone.
1-2 : Not happy. If you answered honestly and got a very low score, you’re probably seeing yourself and your situation as worse than it really is. I recommend taking theDepression Symptoms test (CES-D Questionnaire) at the University of Pennsylvania’s “Authentic Happiness” Testing Center. You’ll have to register, but this is beneficial because there are a lot of good tests there and you can re-take them later and compare your scores.
2-3 : Somewhat unhappy. Try some of the exercises on this site like the Gratitude Journal & Gratitude Lists, or the Gratitude Visit; or take a look at the “Authentic Happiness” site mentioned immediately above.
3-4 : Not particularly happy or unhappy. A score of 3.5 would be an exact numerical average of happy and unhappy responses. Some of the exercises mentioned just above have been tested in scientific studies and have been shown to make people lastingly happier.
4 : Somewhat happy or moderately happy. Satisfied. This is what the average person scores.
4-5 : Rather happy; pretty happy. Check other score ranges for some of my suggestions.
5-6 : Very happy. Being happy has more benefits than just feeling good. It’s correlated with benefits like health, better marriages, and attaining your goals. Check back – I’ll be writing a post about this topic soon.
6 : Too happy. Yes, you read that right. Recent research seems to show that there’s an optimal level of happiness for things like doing well at work or school, or for being healthy, and that being “too happy” may be associated with lower levels of such things.
Write down your results & answer the following:
- Do you think it is accurate?
- How did you feel answering the questions?
- How did your results make you feel?
- Were the questions effective or difficult to answer? Explain.
3.) Group share the TED Talk you watched with the 8 others:
- Provide your group with information about your speaker's background, topic of the talk, and descriptions and examples from the talk
Thursday, March 7, 2013
Topic:The 5th Concept of Marketing - Societal Marketing Concept
The Societal Marketing Concept concentrates on the following 3 issues:
1.) For the first 4 concepts, I have given you all the websites and information through articles, videos, and presentations.
This time, you need to find information on the 5th concept (The Societal Marketing Concept) on your own.
Research the internet for websites and relevant information to answer the 5 W's (What, When, Where, Why, How) for this concept in your notebook.
2.) Double Check your understanding of the concept and the information you gathered with a partner. - You will be put into partners.
3.) Post two examples you can find on the internet of this concept in action (advertising, commercials, campaigns) in the Societal Marketing Concept Project page.
4.) Once they are all posted answer the following questions:
- which campaigns do you think are the strongest and which are the weakest? Why?
- How is the consumer better off?
- How is society better off because of this campaign?
- Write a reflection in your notebook.
5.) Morgan Spurlock - The Greatest Movie Ever Sold
- Take notes from the film about the brands he is pursuing, how they are being portrayed, and what the companies are saying about their image.
Friday, March 8, 2013
The Greatest Movie Ever Sold
Monday, March 25, 2013
1.) Finish The Greatest Movie Ever Sold
2.) Begin our Big Class Brainstorm:
- How will we organize ourselves to create our organization to sell Reynolds Wear?
- What are our goals?
- What products do we want to sell?
- How do we divide responsibilities, roles, jobs?
3.) Conclusion:
- Create teams and have students sign up to work on a team: Design, Production, Sales, Marketing
- List of products to sell to Reynolds students & staff - Moderated by Dean M. - photo of brainstorm session by Shaq ( I haven't received it, so I can't post it)
Tuesday, March 26, 2013
1.) Big Group Brainstorm - Moderated by Zoe & Kristen
Goals:
- profit or non-profit
- reshuffle teams
- team goals & jobs
2.) Teams Meeting
- generate ideas, roles, jobs
3.) Big Group Debrief
- share ideas and each team's focus
- Where to next? Teams are dependent on each other
- Due dates for designs and products - set hard timelines tomorrow
3.) What is each team working on?
Write down what things your group is currently working on:
Design Team: (Still designing logs for Crew Neck, Tank Tops, Sweat Pants. Any requests will be reviewed and maybe considered)
Sweaters
Tank Tops
Water Bottles
Crew Neck
Sweat Pants
String Bag
Production Team:
calling the companies
Passion Sports
Out of The Blue
Team Sales (weird)
Update:
Passion Sports will be our company
Contact with P_S
After designs are done, we will go there to chat with them about general topics (Pricing, possible Design, Marketing)
-> We can go there, when designs are done -> earliest Thursday
Sales Team:
-weigh pros and cons of online order form vs. in person (or whether to do both, which is seeming like the best option)
-need details on pricing and manufacturer before we can do much, but one we do we will
decide on how much profit per item we want to make
select prices for items
set up online ordering
make order forms
Marketing Team:
Getting Survey prepared.
Set up Facebook page
Starting Posters
(something happened here! the last two weeks got erased!!)
Wednesday, April 10, 2013
1.) Look at the Youth Marketing Handbook above from Thursday, Feb 21:
- Read the article "The 2 Key Drivers of Youth Behaviour: Ashton's Story on page 39
- Answer the following questions in your notebook using the article's title for your notebook entry:
1. Who is Ashton Wright? Provide a full description from the article.
2. Copy the Pepsi Vs Monster Energy chart.
3. Describe Hansen Natural Corp.'s business practices.
4. What are the 2 key drivers of youth behaviour?
5. What is Social Thinking? (you may need to look it up on the internet).
6. How can the 'Key Questions for Your Marketers' at the end of the article help you if you are running your own
business? How can they help you sell Reynolds Wear?
2.) Finish any overdue work from term 3. All work is due tomorrow.
3.) Continue to work on the Reynolds Wear projects with your teams. There is a due date today!!
2.) Team Meetings
- come up with questions for Greg from Passion Sports to help your team meet your goals
3.) Continue with The Corporation from Friday
Tuesday, April 23, 2013
1.) Finish the documentary - The Corporation
Wednesday, April 24, 2013
1.) Greg from Passion Sports
- Have your designs & clothing items ready
- Have your questions ready for him
- Listen to his company's background & marketing strategies
2.) The Corporation - review questions
a.) in your notebooks answer the following question:
- What issues that came up in the film are you the most concerned about? explain the issue, the companies involved, and why you are concerned.
b.) Answer the questions for both sections in your notebooks:
Branding / Marketing / Marketing To Kids
1. Should there be a limit to the amount of advertising in our public space?
Should corporations have the right to commercial free speech?
2. Should schools permit advertising and accept corporately sponsored “gifts” as
a source of funding?
3. Consider the Nag Factor study. Is it ethical to do such research and use it to
influence children’s’ behaviour and their parents’ spending habits? If not, how
would you stop it?
4. In some countries, marketing to children under certain ages is prohibited.
Should marketing to children of any age for any product be allowed? What
limits would you put in place?
5. Branding connects consumers to a product emotionally and/or intellectually.
Has it undermined our ability to connect to non-branded issues as Naomi
Klein suggests? If so, is there any way to counteract this effect? 6. What feelings come to mind when you think of different brands? Are they inspired by advertising or personal experience? How does it affect your
purchasing decisions?
7. Undercover marketing is a sales pitch without your knowledge or consent.
Can you think of any examples where you may have been “sold” a product
unaware it was advertising? Should covert marketing be allowed?
Corporate Crime / Ethics And Values / Social Responsibility / Externalities
1. What is your assessment of the current level of corporate crime? What
measures would you put in place to combat it?
2. Can social responsibility cure what ails the corporation? Is the marketplace
and consumer punishment the best way to ensure businesses act ethically?
3. Who should determine what is socially responsible? How would you define it?
4. What obligation do people have to call attention to unethical practices? Even
if it puts his/her job at risk? Can you think of instances where your personal
and professional ethics clashed?
5. What safeguards should be in place to ensure consumers are aware of the
risks associated with various products? Who should be responsible for testing
products and ensuring their safety?
6. Can we hold people accountable to higher ethical standards if their behavior
is not illegal?
- Remember that you need to create a product, create and embed a Magazine Ad, and post a comment underneath your ad explaining your idea, concept, and brand.
Carlos De La Cruz
I put Cristiano Ronaldo as a model of Reynolds Cap
1.) with your group, make 3 posters of the party you have been given:
- One to highlight key platform (plan for BC/issues/beliefs) of the political party
- One to highlight your party leader - his/her views, background, accomplishments,
- One to highlight your party's candidate from the Saanich South riding - same as above
The posters will be hung at the foyer for the student vote
The posters should look professional - Should be as neat as possible, visually appealing, and should provide information for students to gain understanding of the candidates/leaders/parties' views
Wednesday, May 8, 2013
1.) Student Vote background:
2.) Continue to work on your BC political party's posters
reminder:
3 posters:
- Party Leader
- Party Platform
- Saanich South Candidate
Thursday, May 9, 2013
1.) Finish BC political parties' posters
Friday, May 10, 2013
Last day to work on the BC political parties' posters
Monday, May 13, 2013
1.) Reminders:
- Hand in your notebooks for marks
- Embed your Clothing Line projects on the wiki
2.) Introduction to The Marketing of Politics Unit
- First Brainstorm (in notebooks):
What is propaganda? Who uses propaganda? Why is propaganda used?
3.) Documentary - A State of Mind (North Korean Mass Games)
- In your notebook take notes of any examples from the video:
Propaganda used by the North Korean government & How people in North Korea are governed
Tuesday, May 14, 2013
Finish: A State of Mind
Wednesday, May 15, 2013
Propaganda Lesson
- Napoleon - World War I & II - Canadian propaganda
Thursday, May 16, 2013
The Hugo Chavez Show - Venezuelan President's propaganda TV show
a. Click on the three main sections/buttons of the website & take time to explore the website on your own
b. Write a notebook entry - What did you like about the website? What did you find interesting about propaganda?
3.) Open the Second World War section on the main page:
a. look at the contest winners page - Which poster did you like and why?
b. look at the propaganda posters page - scroll through all the galleries from all the different countries
4.) Google "Propaganda blog":
a. look at several of the blogs dedicated to social and political issues
a. look through we website at all the sections, including the campaigns section
Wednesday, May 22, 2013
1.) Start propaganda project:
Cold War Propaganda Posters:
Chose one Soviet and one American or Canadian poster from the cold war era. Copy them into a word doc and use the following questions to do a critical review of the posters.
In point for or paragraph answers:
1. Who made—and who sponsored—this message, and for what purpose?
2. Who is the target audience, and how is the message specifically tailored to that audience?
3. What are the different techniques used to inform, persuade, entertain, and attract attention?
4. What messages are communicated (and/or implied) about certain people, places, events, behaviors, lifestyles, etc.?
5. How current, accurate, and credible is the information in this message?
6. What is left out of this message that might be important to know?
- Click on the Analysis section
- take notes on the 2 sections; The New Meaning of Brand & Where are We Headed? - these are interviews so make sure to write down who said what.
3.) How are you influenced by marketing?
- Come up with 2 things that you have recently bought. One of them you regretted buying and the other you stayed happy with it for a long time.
- In your notebook, comment on both of these items: What they were, why you wanted them, how were these items marketed to you, your feelings about the items before and after, why the regret, why the long lasting happiness.
- Answer the following: What do you think that says about the marketing behind these products? What does it say about Neuromarketing? Look up neuromarketing on the internet and define the term and relate it to your answer and the reasons why you bought these items.
- Use a Word Document to type out your project and embed in the website
1.) Create a career for yourself (Dream big! it can be fictional) - describe your educational background, skills, past jobs, accomplishments, and anything else you would put on a resume - write this paragraph
2.) If it's not just about the product, how would you brand yourself using as many tools around you (social media, TV, internet, "real space")
- Create and describe your comprehensive plan in a paragraph
3.) Create a logo, slogan, commercial, magazine add, visuals, etc of your Brand
Thursday, May 30, 2013
1.) Finish Tuesday's assignment in your notebooks
2.) Continue the Brand Yourself project
Friday, May 31, 2013
Continue the Brand Yourself project
Monday, June 3 to Thursday, June 6, 2013
1.) Finish & embed past projects:
- My Clothing Line project
- Cold War Propaganda Posters project
- Brand Yourself project
2.) The Story of Stuff
3.) Last project of the semester:
What was your favourite or most interesting topic we covered this semester?
- Create a presentation using Powerpoint, Prezi, or any other presentation application
- Provide background information about your topic: Detailed description, facts, background, resources to explain and teach someone about tour topic. Treat your presentation as if you were teaching someone who did not know anything about your topic or this Marketing course.
- Use images whenever possible and provide explanations of your images
- Provide a bibliography at the end of your presentation with all the resources used in your presentation.
Friday, Feb 1st, 2013
1.) Teacher/Student Expectations
2.) Course Description
3.) Getting to Know You Activities:
- Me, Myself & I Worksheet & Share
- What makes us cool? - Partner Share
4.) PBS Frontline:
The Merchants of Cool
Monday, Feb 4, 2013
Unit 1 - The History of Marketing
Notebook Etiquette:
- Every entry should have a title and a date
- Notebooks will be handed in once a month
- Organization & neatness are important
1.) In your notebook - What is your definition of 'cool'?
2.) Finish The Merchants of Cool
3.) After the video - Reflection Questions:
(first entry in your notebooks)
- Who are the big advertisers today?
- What is cool today?
- Where do we see advertising today?
Homework:
1.) join the wiki
2.) buy a notebook
Tuesday, Feb 4, 2013
Assembly
Wednesday, Feb 5, 2013
1.) The history of marketing
- First stage - The Production Concept - Write down these notes in your notebook:
2.) The Production Concept - Henry Ford
(Youtube clip)
Sneakers - Example of today's products:
(Youtube clip)
Thursday, Feb 6, 2013
1.) First Advertising Project - Library Book Returns
We will go to the library to find out the problem the library is having with overdue books and textbooks.
- In your group:
a.) assess the situation
b.) brainstorm ideas to solve the problem
c.) create an action plan to solve the problem
d.) implement your action plan
Friday, Feb 8, 2013
Work on your Overdue books Action Plan
Next week:
- 2nd phase of the History of Production
- Pink Shirt Day - Second Project
Tuesday, Feb 12, 2013
The Concepts of Marketing
(continued) - Self-Directed Lesson
- answer the 3 parts below in your notebook
- Use the Titles as the headings in your notebook:
1.) Title: 2nd Stage - The Product Stage/Phase
a.) Read this article to get an understanding of this concept: The Product Concept Article
b.) Take notes from this powerpoint presentation from the slides that talk about the Product Concept:
2.) Title: The History of Marketing
- Infographic
- Look at the infographic above and write down in your notebook what you think are the 10 most important/interesting pieces of information
This video is just for your entertainment and interest:
http://www.youtube.com/watch?feature=player_embedded&v=NewrL-Tw_Wk
3.) Title: Compare the Products from the Present to the Products of Yesterday
Superbowl 2013 Ads
Vintage Ads Browser
- How have ads changed over time? Compare two ads from the websites above, from different eras.
Answer the following questions in your notebook:
a.) What products are being sold?
b.) What else are they ‘selling’ (what is being implied by using this product)?
c.) How?
d.) Who/What is the market?
Wednesday, Feb 13, 2013
1.) Write the answers to these questions in your notebook under the title, Google:
What is Google? What do you know about Google?
2.) Watch the CBC Documentary, Google World
3.) Answer the Reflection question in your notebook:
Do you trust Google with your private information?
Thursday, Feb 14, 2013
Happy Valentine's Day (aka Singles Awareness Day)Today's lesson - The Selling Concept of Marketing (this is your title in your notebook)
1.) Read the following article:
The Selling Concept
2.) Take notes about the selling Concept from these articles:
The Selling Concept
The SC and its Features
3.) Write down the examples given in this article:
Examples of the Selling Concept
4.) View the short film - Logorama:
(Youtube clip)
5.) Read the following articles that analyze the film:
- More Thoughts on Logorama
- Logorama: Observatory
- Logorama's Chaotic Critique of Corporate Rule
6.) Logorama Reflection - write down the answers to these questions in a reflection in your notebook:
- What is your take of the film? How did it make you feel seeing all the logos? How do you feel about seeing advertisements in public? Are we over bombarded and overly sold to by companies? Why or why not?
7.) Take a look at an organization trying to counter advertising (browse through the website):
- Adbusters - Watch the Bears video (The Sweet Truth)?
8.) Watch this TED Talk:
The Greatest Movie Ever Sold - Morgan Spurlock TED Talk about his film
(Youtube clip)
9.) Valentine's Day Theme (read the following articles):
- The Economics of Love
- Valentine's is a Marketing Dream
- 5 Marketing Lessons for Valentine's Day
Next Week:
- Marketing Concept & Societal Marketing Concept
- Creativity and innovation
- Experiential Marketing
Monday, Feb 18, 2013
Advertising Project
Instructions:
1.) Create your own magazine-type ad for a product of your choice
2.) You can create your own product or use a product already made, but make sure to create your own slogan, motto, and images. In other words do not just copy a brand and use words or images already associated with that brand.
3.) You can use computer software to create your ad (Word Document, Draw, or Photoshop), or a web-based application (like Glogster)
4.) Use one of the 3 concepts of marketing that we have learned so far to drive your ad (Production, Product, or Selling). You must have an understanding of the concept that you are using to create an ad that reflects the principles of the concept that you are using.
5.) Embed your project on the Advertising Project page.
6.) On the Advertising Page also include an explanation (in a paragraph) of how you used the principles of one of the 3 concepts to create your ad.
Tuesday, Feb 19, 2013
1.) Last class period to work on the Advertising Projects
- Project and explanation must be embeded on the Advertising Project page (see above)
by the morning of Friday, Feb 22, 2013
Wednesday, Feb 20, 2013
1.) What did you think of Logorama? Partner Share
2.) Bo Knows - Nike Ad:
http://www.youtube.com/watch?v=3EzWXs0EJNU
3.) Objectified - documentary on design
Thursday, Feb 21, 2013
1.) Write down the notes for the Marketing Concept (4th concept):
page 4 link: http://wiki.answers.com/Q/What_are_the_benefits_of_marketing_orientation
page 5 link: http://www.resourcenation.com/article/guide-different-types-marketing/
2.) Look at the handbook below:
- Read the article "People Drink the Can, Not the Soda" (p.8)
- Answer this question in your notebook (use the title of the article as your title):
The article states, "we don't buy stuff, we buy what stuff does for us." Explain what you think this statement means, if you think the statement is true or not, by providing examples of your spending habits and explaining how this reflects the "stuff" you buy.
2.) Finish Advertising Project & embed project and explanation on the project page
Friday, Feb 22, 2013
1.) People Drink the Can, Not the Soda - thoughts on this statement (partner share)
2.) Read Articles In the Youth Marketing Handbook:
- with a partner, decide which article each of you will read: "The King is Dead" or "The Social Packaging"
- Read your article and then take turns explaining what your article was about to your partner
- Guiding questions: What did you learn? What vocabulary words were important? What were the main points about marketing?
Answer these questions in your notebook:
- What is Social Packaging?
- What is the difference between content & context?
3.) Are We In Charge of Our Own Choices? Dan Ariely (Behavioural Economist)
- Take notes on the topic of Behavioural Economics
Notebook Reflection:
- What is Ariely's point about the purpose of Behavioural Economics?
Next Week:
- Pink Shirt Day Advertising Project - Monday to Wednesday- History of Coca-Cola - 2 views - Thursday
- Marketing "Happiness" - Friday
- Hand in Notebooks - Tuesday
Monday, Feb 25, 2013
1.) Pink Shirt Day - New Marketing Project
- Advertising campaign for Wednesday, February 27
- Work in a group or by yourself to promote Pink Shirt Day
- Brainstorm ideas & follow through
2.) Relating Pink Shirt Day back to the course:
- Advertising & Promotional Strategies
- How to Create an Advertising Strategy
Later this week:
1.) Share your advertising projects
Tuesday, Feb 26, 2013
1.) How did you come up with your Pink Shirt Day posters? How did you brainstorm and come up with ideas? What strategies did you use?
- Partner share
- Group share
2.) Read these articles and take notes in your notebooks:
- How to Create an Effective Print Ad
- How to Make a Professional Ad
- 10 Effective Advertising Techniques
3.) What is Helvetica? How is it important to the History of Marketing?
Wednesday, Feb 27, 2013
Topic: Pink Shirt Day
1.) Bully
2.) The Bully Project:
- website - with resources and pledge
3.) 6 Great Posters on bullying
Thursday, Feb 28, 2013
1.) Finish "Bully"
2.) Write a reflection for this question:
- What does bullying mean to me?
Friday, Mar 1, 2013
1.) Review our Marketing concepts by reading this article:
- The Marketing Concept
2.) from the same article answer the following questions in your notebook:
- What is the Marketing Mix and how did it come about?
- What are the 4 P's of Marketing and provide descriptions of each?
Monday, Mar 4, 2013
1.) Presenter - How to market a new product?
2.) Where do good ideas come from?
- watch the video & write a response to this question in your notebooks:
- Where do good ideas come from?
- Do you agree with the video (explain your rational) or do you have a different answer to this question?
- Take a look at the next video:
Tuesday, Mar 5, 2013
Topic: What makes you Happy?
1.) Countries' Happiness Ranked:
- Read the article Happiness Survey Ranks Countries and write down the two top ten lists
- Answer the following questions:
a.) What do you think the countries on each of the lists have in common?
b.) What makes people in these countries happy or unhappy?
2.) How do you measure Happiness?
- Read the article & answer the question
3.) The Happiness Advantage:
- answer these questions from the presentation:
a.) What are the benefits of the Happiness Advantage?
b.) How can you train your brain to be more positive?
c.) Besides the answers above, what other facts or information did you find interesting or intriguing?
4.) Take this Happiness Survey:
- The Oxford Happiness Survey
I recommend you record your score and the date. Then you’ll have the option to compare your score now with your score at a later date. This can be especially helpful if you are trying to start new habits, such as exercise programs, diets, life style changes, and actively working on increasing your happiness.
INTERPRETATION OF SCORE
I suggest you read all the entries below regardless of what score you got, because I think there’s valuable information here for everyone.
1-2 : Not happy. If you answered honestly and got a very low score, you’re probably seeing yourself and your situation as worse than it really is. I recommend taking theDepression Symptoms test (CES-D Questionnaire) at the University of Pennsylvania’s “Authentic Happiness” Testing Center. You’ll have to register, but this is beneficial because there are a lot of good tests there and you can re-take them later and compare your scores.
2-3 : Somewhat unhappy. Try some of the exercises on this site like the Gratitude Journal & Gratitude Lists, or the Gratitude Visit; or take a look at the “Authentic Happiness” site mentioned immediately above.
3-4 : Not particularly happy or unhappy. A score of 3.5 would be an exact numerical average of happy and unhappy responses. Some of the exercises mentioned just above have been tested in scientific studies and have been shown to make people lastingly happier.
4 : Somewhat happy or moderately happy. Satisfied. This is what the average person scores.
4-5 : Rather happy; pretty happy. Check other score ranges for some of my suggestions.
5-6 : Very happy. Being happy has more benefits than just feeling good. It’s correlated with benefits like health, better marriages, and attaining your goals. Check back – I’ll be writing a post about this topic soon.
6 : Too happy. Yes, you read that right. Recent research seems to show that there’s an optimal level of happiness for things like doing well at work or school, or for being healthy, and that being “too happy” may be associated with lower levels of such things.
Write down your results & answer the following:
- Do you think it is accurate?
- How did you feel answering the questions?
- How did your results make you feel?
- Were the questions effective or difficult to answer? Explain.
Here's another survey if you want to try it:
- Track Your Happiness
Wednesday, March 6, 2013
1.) The selling of Happiness
- examples from Coke - Partner Share from the images of the videos
2.) The Science of Happiness
- Watch one of the following 9 talks, take notes, and be ready to share with a small group:
9 TED Talks on Happiness
3.) Group share the TED Talk you watched with the 8 others:
- Provide your group with information about your speaker's background, topic of the talk, and descriptions and examples from the talk
Thursday, March 7, 2013
Topic: The 5th Concept of Marketing - Societal Marketing Concept
The Societal Marketing Concept concentrates on the following 3 issues:
1.) For the first 4 concepts, I have given you all the websites and information through articles, videos, and presentations.
This time, you need to find information on the 5th concept (The Societal Marketing Concept) on your own.
Research the internet for websites and relevant information to answer the 5 W's (What, When, Where, Why, How) for this concept in your notebook.
2.) Double Check your understanding of the concept and the information you gathered with a partner.
- You will be put into partners.
3.) Post two examples you can find on the internet of this concept in action (advertising, commercials, campaigns) in the Societal Marketing Concept Project page.
4.) Once they are all posted answer the following questions:
- which campaigns do you think are the strongest and which are the weakest? Why?
- How is the consumer better off?
- How is society better off because of this campaign?
- Write a reflection in your notebook.
5.) Morgan Spurlock - The Greatest Movie Ever Sold
- Take notes from the film about the brands he is pursuing, how they are being portrayed, and what the companies are saying about their image.
Friday, March 8, 2013
The Greatest Movie Ever Sold
Monday, March 25, 2013
1.) Finish The Greatest Movie Ever Sold
2.) Begin our Big Class Brainstorm:
- How will we organize ourselves to create our organization to sell Reynolds Wear?
- What are our goals?
- What products do we want to sell?
- How do we divide responsibilities, roles, jobs?
3.) Conclusion:
- Create teams and have students sign up to work on a team: Design, Production, Sales, Marketing
- List of products to sell to Reynolds students & staff - Moderated by Dean M. - photo of brainstorm session by Shaq ( I haven't received it, so I can't post it)
Tuesday, March 26, 2013
1.) Big Group Brainstorm - Moderated by Zoe & Kristen
Goals:
- profit or non-profit
- reshuffle teams
- team goals & jobs
2.) Teams Meeting
- generate ideas, roles, jobs
3.) Big Group Debrief
- share ideas and each team's focus
- Where to next? Teams are dependent on each other
- Due dates for designs and products - set hard timelines tomorrow
Wednesday, March 27, 2013
1.) Creativity & Innovation
- Where do good ideas come from?
2.) Entrepreneurship:
- 6 TED Talks Every Entrepreneur Should Watch:
http://www.inc.com/christina-desmarais/6-ted-talks-every-entrepreneur-should-watch.html
3.) What is each team working on?
Write down what things your group is currently working on:
Design Team: (Still designing logs for Crew Neck, Tank Tops, Sweat Pants. Any requests will be reviewed and maybe considered)
Production Team:
Update:
- Passion Sports will be our company
- Contact with P_S
- After designs are done, we will go there to chat with them about general topics (Pricing, possible Design, Marketing)
-> We can go there, when designs are done -> earliest ThursdaySales Team:
-weigh pros and cons of online order form vs. in person (or whether to do both, which is seeming like the best option)
-need details on pricing and manufacturer before we can do much, but one we do we will
Marketing Team:
(something happened here! the last two weeks got erased!!)
Wednesday, April 10, 2013
1.) Look at the Youth Marketing Handbook above from Thursday, Feb 21:
- Read the article "The 2 Key Drivers of Youth Behaviour: Ashton's Story on page 39
- Answer the following questions in your notebook using the article's title for your notebook entry:
1. Who is Ashton Wright? Provide a full description from the article.
2. Copy the Pepsi Vs Monster Energy chart.
3. Describe Hansen Natural Corp.'s business practices.
4. What are the 2 key drivers of youth behaviour?
5. What is Social Thinking? (you may need to look it up on the internet).
6. How can the 'Key Questions for Your Marketers' at the end of the article help you if you are running your own
business? How can they help you sell Reynolds Wear?
2.) Finish any overdue work from term 3. All work is due tomorrow.
3.) Continue to work on the Reynolds Wear projects with your teams. There is a due date today!!
Design Ideas - April 15th
Bryant:
Zoe:Julie:
Thursday, April 18, 2013
1.) Finalize design ideas
- font for "Property of Reynolds" slogan
Put your ideas for the "Property of" design on this page:
http://mrsitarswebsite.wikispaces.com/Designs+for+Reynolds+Wear
2.) Passion Sports?
- Dustin?
- Prepare questions for Greg with your team
3.) Dove Commercials:
Click on the link, read the article & watch the commercial:
http://www.upworthy.com/2-people-described-the-same-person-to-a-forensic-artist-and-this-is-what-happene?g=2&c=ufb1
Read the following response to the campaign & write a reflection in your notebook titled "Dove Campaign Reflection":
http://jazzylittledrops.tumblr.com/post/48118645174/why-doves-real-beauty-sketches-video-makes-me
Here's another ad:
Monday, April 22, 2013
1.) Reynolds Wear meeting - finalize designs
- Passion Sports is coming to class on Wednesday
2.) Team Meetings
- come up with questions for Greg from Passion Sports to help your team meet your goals
3.) Continue with The Corporation from Friday
Tuesday, April 23, 2013
1.) Finish the documentary - The Corporation
Wednesday, April 24, 2013
1.) Greg from Passion Sports
- Have your designs & clothing items ready
- Have your questions ready for him
- Listen to his company's background & marketing strategies
2.) The Corporation - review questions
a.) in your notebooks answer the following question:
- What issues that came up in the film are you the most concerned about? explain the issue, the companies involved, and why you are concerned.
b.) Answer the questions for both sections in your notebooks:
Branding / Marketing / Marketing To Kids
1. Should there be a limit to the amount of advertising in our public space?
Should corporations have the right to commercial free speech?
2. Should schools permit advertising and accept corporately sponsored “gifts” as
a source of funding?
3. Consider the Nag Factor study. Is it ethical to do such research and use it to
influence children’s’ behaviour and their parents’ spending habits? If not, how
would you stop it?
4. In some countries, marketing to children under certain ages is prohibited.
Should marketing to children of any age for any product be allowed? What
limits would you put in place?
5. Branding connects consumers to a product emotionally and/or intellectually.
Has it undermined our ability to connect to non-branded issues as Naomi
Klein suggests? If so, is there any way to counteract this effect? 6. What feelings come to mind when you think of different brands? Are they inspired by advertising or personal experience? How does it affect your
purchasing decisions?
7. Undercover marketing is a sales pitch without your knowledge or consent.
Can you think of any examples where you may have been “sold” a product
unaware it was advertising? Should covert marketing be allowed?
Corporate Crime / Ethics And Values / Social Responsibility / Externalities
1. What is your assessment of the current level of corporate crime? What
measures would you put in place to combat it?
2. Can social responsibility cure what ails the corporation? Is the marketplace
and consumer punishment the best way to ensure businesses act ethically?
3. Who should determine what is socially responsible? How would you define it?
4. What obligation do people have to call attention to unethical practices? Even
if it puts his/her job at risk? Can you think of instances where your personal
and professional ethics clashed?
5. What safeguards should be in place to ensure consumers are aware of the
risks associated with various products? Who should be responsible for testing
products and ensuring their safety?
6. Can we hold people accountable to higher ethical standards if their behavior
is not illegal?
Thursday April 25th
T-Shirts:
http://www.americanapparel.net/wholesaleresources/ExpressOrder/catalog/product.aspx?s=2001&cid=199&w=1
Baseball Tees:
http://www.americanapparel.net/wholesaleresources/ExpressOrder/catalog/product.aspx?s=BB453&cid=24&w=1
Crewnecks:
http://www.americanapparel.net/wholesaleresources/ExpressOrder/catalog/Product.aspx?s=5454&cid=210
Water Bottles:
http://www.4imprint.ca/tag/114/Sport-Bottles/product/C115343/h2go-Hybrid-Sport-Bottle-25-oz.
Sunglasses:
http://www.4imprint.ca/tag/169/Sunglasses/product/C107694/Sunglasses
Short:
http://www.alibaba.com/product-gs/573852683/boys_bermuda_shorts_105G_New_Arrival_.html
http://www.planet-sports.de/category1_23/product241193/product_info.html
http://www.planet-sports.de/category1_23/product224059/product_info.html
http://ca.shop.billabong.com/p/mens/clothing/boardshorts/invert-boardshort?style=M1041INV&clr=NEG
http://www.ebay.ca/itm/NWT-Boys-ZEROXPOSUR-Long-Board-Shorts-Swim-Trunks-Suit-Blue-Green-Hawaii-S-8-/121039863453?pt=US_Boys_Clothing&hash=item1c2e89be9d#ht_721wt_717
tank top:
w
http://www.americanapparel.net/wholesaleresources/ExpressOrder/catalog/product.aspx?s=TR308&cid=26&w=0
m
http://www.americanapparel.net/wholesaleresources/ExpressOrder/catalog/product.aspx?s=RSAVC401&cid=16&w=0
CARLOS DE LA CRUZ
Passion Sports Caps link:
http://www.passionsports.ca/collections/new-era
BLACK-BLUE
Tuesday, April 29. 2013
1.) Continue with My Clothing Line project
See My Clothing Line project page for instructions:
- Remember that you need to create a product, create and embed a Magazine Ad, and post a comment underneath your ad explaining your idea, concept, and brand.
Carlos De La Cruz
I put Cristiano Ronaldo as a model of Reynolds Cap
Monday, May 6, 2013
Finish planning for Reynolds Wear
- Print order forms
- Print colour clothing page
- organize schedule
- PA announcement
- announcement on school website
Schedule:
Reynolds Wear on sale from May 7-22
Hand out to students from June 10-14
Tuesday, May 7, 2013
BC Election Advertising Project - School-wide Vote
What to expect when you vote:
BC Political Parties' Commercials:
Each Party's Website:
- Green Party
- BC Conservatives
- BC Liberals
- BC NDP
Information:
- Times Colonist
- The Globe & Mail
- CBC News
- The Tyee
Instructions:
1.) with your group, make 3 posters of the party you have been given:
- One to highlight key platform (plan for BC/issues/beliefs) of the political party
- One to highlight your party leader - his/her views, background, accomplishments,
- One to highlight your party's candidate from the Saanich South riding - same as above
Wednesday, May 8, 2013
1.) Student Vote background:
2.) Continue to work on your BC political party's posters
reminder:
3 posters:
- Party Leader
- Party Platform
- Saanich South Candidate
Thursday, May 9, 2013
1.) Finish BC political parties' posters
Friday, May 10, 2013
Last day to work on the BC political parties' posters
Monday, May 13, 2013
1.) Reminders:
- Hand in your notebooks for marks
- Embed your Clothing Line projects on the wiki
2.) Introduction to The Marketing of Politics Unit
- First Brainstorm (in notebooks):
What is propaganda? Who uses propaganda? Why is propaganda used?
3.) Documentary - A State of Mind (North Korean Mass Games)
- In your notebook take notes of any examples from the video:
Propaganda used by the North Korean government & How people in North Korea are governed
Tuesday, May 14, 2013
Finish: A State of Mind
Wednesday, May 15, 2013
Propaganda Lesson
- Napoleon
- World War I & II
- Canadian propaganda
Thursday, May 16, 2013
The Hugo Chavez Show - Venezuelan President's propaganda TV show
Watch The Hugo Chavez Show on PBS. See more from FRONTLINE.
Tuesday, May 21, 2013
1.) Finish The Hugo Chavez Show
2.) Open up the Website: Love, Hate & Propaganda
a. Click on the three main sections/buttons of the website & take time to explore the website on your own
b. Write a notebook entry - What did you like about the website? What did you find interesting about propaganda?
3.) Open the Second World War section on the main page:
a. look at the contest winners page - Which poster did you like and why?
b. look at the propaganda posters page - scroll through all the galleries from all the different countries
4.) Google "Propaganda blog":
a. look at several of the blogs dedicated to social and political issues
5.) Click on the Adbusters website:
a. look through we website at all the sections, including the campaigns section
Wednesday, May 22, 2013
1.) Start propaganda project:
Cold War Propaganda Posters:
Chose one Soviet and one American or Canadian poster from the cold war era. Copy them into a word doc and use the following questions to do a critical review of the posters.
In point for or paragraph answers:
1. Who made—and who sponsored—this message, and for what purpose?
2. Who is the target audience, and how is the message specifically tailored to that audience?
3. What are the different techniques used to inform, persuade, entertain, and attract attention?
4. What messages are communicated (and/or implied) about certain people, places, events, behaviors, lifestyles, etc.?
5. How current, accurate, and credible is the information in this message?
6. What is left out of this message that might be important to know?
2.) Post your document in the Cold War Propaganda page
Thursday, May 23, 2013
When you have finished and posted your Cold War Propaganda project:
1.) Watch these:
Friday, May 24, 2013
1.) PBS Frontline - The Persuaders
Monday, May 27, 2013
Branding:
1.) Music sample from good marketing strategy:
Joe Fresh:
2.) Pepsi Max Commercials:
Jeff Gordon:
Kyrie Irving:
3.) Finish "The Persuaders"
- Make sure to take notes on branding information
Tuesday, May 28, 2013
1.) Commercial Break:
Read the following Blog and answer the following question in your notebook:
The New Agenda
What is your reaction to the Terry Tate commercials? Do you agree with the Blogger Sheryl Lee? Why or why not?
2.) Analysis from "The Persuaders"
Instructions:
- Click on the Analysis section
- take notes on the 2 sections; The New Meaning of Brand & Where are We Headed? - these are interviews so make sure to write down who said what.
3.) How are you influenced by marketing?
- Come up with 2 things that you have recently bought. One of them you regretted buying and the other you stayed happy with it for a long time.
- In your notebook, comment on both of these items: What they were, why you wanted them, how were these items marketed to you, your feelings about the items before and after, why the regret, why the long lasting happiness.
- Answer the following: What do you think that says about the marketing behind these products? What does it say about Neuromarketing? Look up neuromarketing on the internet and define the term and relate it to your answer and the reasons why you bought these items.
4.) Examples of Branding:
- 25 Examples of Branding
- more examples
- 7 CampaignsThat Got it Right
- Branding on Twitter
5.) Rebranding:
- the 10 Most Successful
- TO Raptors
- The Nets
Wednesday, May 29, 2013
Brand Yourself Project:
Purpose: How would you sell yourself as a brand to create a successful career for yourself?
Example: Cesar Millan - The Dog Whisperer
Background literature:
Why Branding Yourself is Important
How to Brand Yourself
How to Brand Yourself on a Small Budget
Personal Branding 101
100 Personal Branding Tactics Using Social Media
Brandyourself.com
Instructions:
- Use a Word Document to type out your project and embed in the website
1.) Create a career for yourself (Dream big! it can be fictional) - describe your educational background, skills, past jobs, accomplishments, and anything else you would put on a resume - write this paragraph
2.) If it's not just about the product, how would you brand yourself using as many tools around you (social media, TV, internet, "real space")
- Create and describe your comprehensive plan in a paragraph
3.) Create a logo, slogan, commercial, magazine add, visuals, etc of your Brand
Thursday, May 30, 2013
1.) Finish Tuesday's assignment in your notebooks
2.) Continue the Brand Yourself project
Friday, May 31, 2013
Continue the Brand Yourself project
Monday, June 3 to Thursday, June 6, 2013
1.) Finish & embed past projects:
- My Clothing Line project
- Cold War Propaganda Posters project
- Brand Yourself project
2.) The Story of Stuff
3.) Last project of the semester:
What was your favourite or most interesting topic we covered this semester?
- Create a presentation using Powerpoint, Prezi, or any other presentation application
- Provide background information about your topic: Detailed description, facts, background, resources to explain and teach someone about tour topic. Treat your presentation as if you were teaching someone who did not know anything about your topic or this Marketing course.
- Use images whenever possible and provide explanations of your images
- Provide a bibliography at the end of your presentation with all the resources used in your presentation.
- Embed your presentation in the Final Marketing Project page.
Monday, June 17th, 2013
Topic: Celebrity Marketing
1.) Read the articles below:
The Intangible Magic of Celebrity Marketing
What is Celebrity Marketing?
Behind the Celebrity Tweet
Market Yourself Like a Celebrity
How Social Media Has Changed What It Means to be a Celebrity
2.) Answer the questions from the board in your notebooks